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Craft Beer Market- Competitive Analysis, Opportunity & Forecast, 2027

Global Craft Beer Market Size By Product Type (Ale, Lagers, Stout & Porter and Others), By Age Group(21-35 Years old, 36-54 Years old and 55 Years and above), By Distribution Channel(Off-Trade and On-Trade), Region (North America, Europe, Asia Pacific, Middle East & Africa and Latin America), Forecast & Opportunities, 2020-2027

Market Overview

Global Craft Beer market is expected to reach over SD 200 Bn by 2027 due to rising demand for traditional beers.

Craft beer refers to a brewery that produces small amounts of beer and is owned independently. They are characterized by their flavor, quality, and brewing technique. Mostly craft beer is made and processed in their traditional brewing method.

The rise in urbanization and increasing per capita income has propelled the growth Craft beer market globally. Moreover, there is an increasing pub culture among millennials have induced the beer market to grow significantly. As millennials are the major consumers of Craft beer, the industry is evolving with the millennial taste and preferences.

However, Craft beers are mostly expensive than the other beers. The primary ingredient in Craft beer is barely and the rise in the cost of grain pushes the cost of craft beer too. Therefore, consumers with the high net worth will be the targeted consumers which are comparatively low. 

Government regulations such as beer taxes, health concerns, alcohol addiction are some of the key factors hindering the growth of the Craft Beer market.            

Market Segmentation

Global Craft Beer market can be segmented into by Product Type, Age group, Distribution Channels, and Region.

By Product Type, the Global Craft Beer market can be categorized into Ale, Lagers, Stout & Porter and Others. Among these, Ale holds the largest market share. Ale can be further segmented into Pale, Scottish, Brown, Indian and others. Ale is made by a warm fermentation method and usually has fruit tastes. But historically Ale has a bitter taste as it was bittered with herbs before fermenting. Ale segment is expected to grow significantly due to its quick fermentation process and more variety. 

By Age Group, Global Craft Beer market can be segmented into 21-35 Years old, 36-54 Years old and 55 Years and above. The segment covering the younger people i.e. 21-35 years old holds the largest market share. The increasing per capita income and millennials' taste preferences are driving the craft beer market.   

By Distribution Channel, Global Craft Beer market can be segmented into Off-Trade and On-Trade. The on-trade distribution segments hold the largest market share. The on-trade market distribution channel refers to the sale and distribution of Craft beers through Restaurants and Bars. The sale depends on the professionals like Manage, Restaurant/bar owner, Bartender. The rising trend of millennials hanging out in bars and restaurants has largely propelled this segment. The off-trade distribution channels include tasting rooms, brewpubs.  

By Region, Global Craft Beer market can be categorized into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America


Regional Analysis

Regionally, the European Craft beer market is leading to its largest market share. It is expected to dominate during the forecasted period of 2020-27. With industrial and technological development, the disposable income of people has increased over the years. This has created a demand in the Craft beer market. Beer is one of the most favored drink widely consumed in Europe. The large brewing companies are also located in Europe gives this region a huge opportunity to dominate the global Craft beer market.

United States of American Craft Beer market is growing significantly due to the popularity of traditional beers among the consumers. But government regulation is a critical factor hindering the growth of the market in this region.


Competitor Analysis

The key players in Global Craft beer market are Anheuser-Busch InBev, Diageo PLC, Carlsberg Group, Heineken N.V., Lasco Brewery, Erdinger Brewery, Oettinger Brewery, BAVARIA N.V, Radeberger Brewery, The Boston Beer Company, DG Yuengling& sons, Samuel Adams, Sierra Nevada, Constellation brands.

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