Global Influencer Marketing Platform Market Size By Components [Services (Deployment and Integration, Consulting, Support, and Maintenance) and Solution], By Application [Campaign Management, Search & Discovery, Compliance, Management & Fraud Detection, Analytics & Reporting, Others ], By End Users [Agencies & PR, Fashion & Lifestyle, Travel & Tourism, Health & Wellness, Retail & Consumer Goods, Banking & Finance, Others], By Organization Sizes [Large Enterprises, SMEs], By Region [North America, Europe, Asia Pacific, Middle East & Africa and Latin America], Forecast & Opportunities, 2020-2027

Market Overview

Global Influencer Marketing Platform Market is expected to grow over USD 25 Billion by 2027 due to the rising use of technology in digital advertising.

The influencer marketing platform is a software solution designed to assist companies and brands with their marketing campaign. It provides influencer discovery tools using algorithms from its database of potential influencers.

With the advancement in technology and rising active social media users, marketing campaigns are evolving with the new trend. Companies are reaching masses through influencers. The ad-blocking system has given rise to new ways of marketing products in the digital world. Advance technology like IoT, big data are all used for digital advertising campaigns to reach potential consumers. Virtual influencers are cost-effective than the traditional ways of marketing and there is a higher chance of reaching a larger target audience.

The growing number of fake followers is hindering the growth of the Influencer marketing platform globally.

Market Segmentation

Global Influencer Marketing Platform Market can be segmented into Components, Application, End Users, Organisation Size and Region

By Components, Global Influencer Marketing Platform Market can be segmented into Services (Deployment and Integration, Consulting, Support, and Maintenance) and Solution.

By Application, Global Influencer Marketing Platform Market can be segmented into Campaign Management, Search & Discovery, Compliance, Management & Fraud Detection, Analytics & Reporting, Others. The Search & Discovery segment leads the market with its largest market share and it is expected to grow significantly during the forecasted period of 2020-27. It is due to the rising demand from organizations to collaborate with influencers to drive their advertising campaigns. Search and discovery application saves time and cost, it empowers marketers to filter influencers based on certain aspects like past performance, historical context, audience demographics, etc. 

By End Users, Global Influencer Marketing Platform Market can be segmented into Agencies & PR, Fashion & Lifestyle, Travel & Tourism, Health & Wellness, Retail & Consumer Goods, Banking & Finance, Others. Fashion & Lifestyle is expected to dominate the global market in the coming years due to the increasing millennials on social platforms promoting fashion brands and agencies.

By Organization Sizes, Global Influencer Marketing Platform Market can be segmented into Large Enterprises and SMEs. The SME segment is expected to grow significantly during the forecasted period of 2020-27 due to the increasing popularity of marketing platforms and it is cost-efficient compared to conventional methods.

By Region, Global Influencer Marketing Platform Market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Regional Analysis

Regionally, the North American Influencer Marketing Platform market dominated the world market and it is expected to remain in dominance during the forecasted period of 2020-27. The adoption of ad-blockers has led to finding new ways to reach the audiences. The rise in the number of Instagram users and other social media has resulted in the growth of Influencer marketing platform, especially in the US. Moreover, millennials are making careers in social platforms like Youtube and Instagram has made digital marketing a viable solution to reach masses for various companies.

Europe is expected to grow significantly during the forecasted period of 2020-27. It is due to the rising blog based marketing. Many online magazines are teaming up with bloggers to generate traffic on their website. Increasing social media users is expected to steer the market to grow in this region. 

Competitor Analysis

The key players in the Global Influencer Marketing Platform Market are InfluencerDB, IZEA, Onalytica, Upfluence, Lefty, HYPR, Linqia, AspireIQ, Social Beat, Hypetap Pty Ltd, Webfluential, Grapevine Logic Inc., Klear, TraackrInc, Mavrck, SpeakrInc, and NeoReach.