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Report Snapshots
Online Media Market- Competitive Analysis, Opportunity & Forecast, 2027

Global Online Media Market Size By Software Type [Search Engine, Classifieds, Digital Video Advertising, Mobile Advertising, Lead Generation, Display Advertising, Others], By End Users[Automotive Industry, BFSI, Healthcare, Media & Entertainment, Transport & Tourism, Telecommunication & Technology Enabled Services, Education and Others], By Region (North America, Europe, Asia Pacific, Middle East & Africa and Latin America), Forecast & Opportunities, 2020-2027

Market Overview

Global Online Media Market is expected to grow significantly during the forecasted period of 2020-27 due to increasing internet and Smartphone users.

Online media refers to a communication platform where information is exchanged digitally. With the rise in digitization and advanced technology, online media offers a wider variety of uses for consumers. Music, Movies, news, Photos are all shared online to consumers.

The Internet has become the basic necessity in this 21st Century. Access to the internet has become a human right as a lack of access or internet shutdown is seen as a threat to freedom of speech and expression. Online media like social media apps have given individuals the freedom to post their views and opinions. Apart from the individual’s communication, online media offers an indispensable tool for journalists and bloggers. Various research publications are made through online media. Many online news channels are providing current affairs through online media. 

The rise in internet companies and technological advancement has made consumers stay active in online media for an extended period. Various data analytics and algorithms are deployed to provide a personalized online experience to consumers. Various governments have recognized the power of online media and started deploying it in their governance. Governments' functioning and awareness of new policies and schemes are communicated through online media to reach a larger audience. Various government process has been simplified through online media.

Increasing internet users, easy access to smartphones are the major drivers of the online media market. 

Online media companies are investing heavily in the market to gain huge market share. Films and entertainment industry are also witnessing digitalization as many online streaming companies have entered the market. Popular shows and movies are broadcasted in online media to gain a larger target audience. Netflix, an online movie and TV shows streaming app, has bagged numerous Oscar nominations in Oscar 2020 making it the first online streaming company to get Oscar nominations. This nomination has disrupted the traditional movie industry. The entertainment industry has started realizing the importance of online media to retain the larger targeted audience. Major online streaming companies spend billions of dollars to promote their service and retain the consumer base.    

The rise of online media has also created problems like spreading fake news and messages. As online media offer the freedom to communicate, it is being misused by certain people to create chaos and havoc in society. Data privacy is another threat to online media consumers. Many online media companies collect huge data from consumers and use it for analyzing consumer behavior patterns. This largely affects the consumer's privacy and personal data breach. Moreover, there is a lack of awareness among consumers about sharing personal data online. 

Internet regulations, cyber-attacks, privacy are the major factors hampering the growth of the online media market.    

Market Segmentation

Global Online Media Market can be segmented into Type, End Users, and Region.

By Type, Global Online Media Market can be segmented into Search Engine, Classifieds, Digital Video Advertising, Mobile Advertising, Lead Generation, Display Advertising and Others. Mobile advertising is expected to grow significantly during the forecasted period of 2020-27. It is due to the increasing number of mobile users. 

By End Users, Global Online Media Market can be divided into Automotive Industry, BFSI, Healthcare, Media & Entertainment, Transport & Tourism, Telecommunication & Technology Enabled Services, Education and Others. Media & Entertainment segment holds the largest market share and it is expected to grow significantly over the forecasted period of 2020-27. Major companies like Walt Disney have entered the market with their video streaming app to reap the lucrative opportunity the market provides. Investments are heavily made in this segment to gain a large market. 

By Region, Global Online Media Market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Regional Analysis

Regionally, the North American Online media market holds the largest market share and it is expected to remain in dominance during the forecasted period of 2020-27. It is due to the early adoption of technology and increasing smartphone, internet users in this region. 

Europe ranks second highest in terms of market share in the online media market. It is due to the technological advancements in this region.

Asia-Pacific Online media market is expected to grow significantly during the forecasted period of 2020-27. The world’s highest number of internet users lies in this region. Countries like China and India are expected to grow highest in the forecasted period of 2020-27. India has accelerated its growth through government campaigns like Digital India. The efforts of the government to provide digital literacy are expected to contribute to the growth of the market in this region.

Competitor Analysis

The key players in the Global Online Media market are Twitter, Sponge, Amazon.com, Inc., Aol, Yahoo Inc., Facebook Inc., LinkedIn Corporation, IAC Co., Baidu internet services company, Qzone corporation, Google, Microsoft Corporation. 

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